Book Review: The Startup Way

Title: The Startup Way
Author: Eric Ries (Website)
Source/Format: Blogging for Books; Hardcover
More Details: Nonfiction, Managment
Publisher/ Release date: Currency; October 17, 2017

Goodreads     Barnes & Noble    Penguin Random House

Synopsis from Penguin Random House:
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century...

My Thoughts
As described by the synopsis and title, The Startup Way by Eric Reis is an overview of management technique(s). In it, he suggests possible ways that businesses, especially larger corporations, can modernize by run efficiently and smarter.

Reis presents a different view of businesses, by encouraging focus on customers. The author discusses how to apply entrepreneurial ideas with in organizations and how it can benefit the company as a whole. I enjoyed the fact that this book wasn’t filled with fancy business terminology, which was easy to understand. Most terms/ phrases were explained clear enough when first introduced. Another is that the ideas were presented as suggestions rather than a “you must do step a-z to see results”. Actually the driving force behind taking such techniques into consideration was the stories Reis included about the companies that took his advice –which included a discussion of their previous successes and failures.

I had no strife with The Startup Way. The writing flowed making it an enjoyable read. As such, I recommend checking it out.

I received this book from Blogging for Books for this review.
Thanks for reading.

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